We believe in a future where overconsumption is replaced by a more responsible way of buying.
We believe in ‘Market-Humanism’ instead of ‘capitalism’ where the goal is not to maximise income, but is evolution – to find good, new solutions for sustainable products while paying everyone involved fairly.
our 10 principles for sustainability
Designing durable, long-lasting products, collaborating with European factories, and selecting responsibly sourced, ethically certified materials are our primary means of minimizing environmental impact. To realize these objectives, we have established ten principles to guide us:
Limit the production quantity of newly developed products to 10 pieces each to prevent overproduction and conserve resources.
1
Choose responsibly sourced and certified materials to minimize our environmental impact, focusing on
plant-based organic and recycled materials.
2
Create handcrafted products with integrity and purpose, embracing an innovative approach that strikes a balance between high concept, accessibility, and wearability, across clothing, bags, and accessories.
3
4
Stay true to our design philosophy of simplicity,
clarity, and functionality.
Continually enhance product quality, engineer garments for durability,
and draw inspiration from vintage military garments, which were designed with the same ethos.
5
Provide enduring, high-quality products at a fair price year-round, abstaining from sales or promotions.
6
7
Source all materials and manufacture products as locally as possible, with all materials originating within the EU.
8
Manufacture all our products in the EU under the European Labour Law, ensuring fair working hours and wages for all.
Package products without plastic when shipping to our customers and insist on plastic-free shipping from our manufacturers to our studio.
9
Create environmentally conscious products with the end of the life cycle and recycling in mind, striving to avoid combining organic with synthetic materials wherever possible, without compromising product durability and functionality.